The go-to Melbourne copywriter and communications consultant

The go-to Melbourne copywriter and communications consultant

for bold business owners
and trusted thought leaders

I’m an experienced Melbourne copywriter and communications consultant here to help you step up, stand out and shake your tailfeathers.

There are a lot of words out there. Hitting us from every direction. Websites. Blogs. Social media content. Emails. Meetings that should’ve been emails.

You know you have a great product, service or idea. But with all that noise, how do you cut through?

By finding a voice – your voice – and using it wisely.

If you want to build your business or become a respected thought leader, you need to communicate with authenticity, intelligence and heart. People don’t just want to learn something when they visit your website or read your latest article, they want to feel something.

I combine words and strategy to help you define your purpose, connect with your ideal audience and make a meaningful impact on the world. 

My copywriting services

senior melbourne copywriter

SEO website copywriting

Imaginative and intelligent website copy that attracts your ideal clients and builds your brand.

SEO copywriter melbourne

Brand voice development

A comprehensive guide to infuse your brand with substance, purpose and personality.


Shareable content that sounds like you, only better including feature articles, video scripts and e-books.

copywriter coach melbourne


Custom 1:1 coaching to unleash your inner wordsmith and demystify SEO and UX writing.

Jacqui McCallum, an experienced Melbourne copywriter sits at a desk looking at the camera. She is wearing a navy dress and pink earrings.

Hi, I’m Jacqui

Strategic storyteller | Melbourne copywriter |
Communications consultant | Tap dancing foodie

I combine words with strategy to help executives and business owners build a purposeful and profitable brand. And I can confidently say, there is nothing else I’d rather do.

I’ve been in the communications biz for over 17 years writing for bigwigs like The Age, Financial Review, Mamamia and Kochie’s Business Builders. I’m also the go-to ghostwriter for some of Australia’s top CEOs. A perpetual knowledge sponge, I’ve completed a Master of Communication and Diploma of Professional Writing and Editing and hold qualifications in SEO and UX Writing.

Why I do what I do

Delightfully professional

“From the moment we began working together, there was a synergy that comes from Jacqui’s innate ability to understand our tone of voice and produce quality content that hits the mark each and every time. Jacqui has been delightfully professional to work with, meeting all deadlines ahead of time and showing flexibility and enthusiasm.”

Andrew Mitchell

Andrew Mitchell, Founder and Director, The Design Coach

A dream to work with

“Many can do SEO but not everyone can encapsulate who you are. Jacqui is a dream to work with and has an ability to get a complete understanding of your brand and capture your ideal audience. Couldn’t recommend enough!”

Chloe Richardson

Chloe Richardson, Director, Chloe Richardson Creative

Great work on strategic plans

“Jacqui is amazing at helping create a clear message for all audiences. She has done some great work on strategic plans to ensure the purpose and actions are understandable to those who need to implement. A pleasure to work with.”

Deborah Cole

Dr Deborah Cole, former CEO, Dental Health Services Victoria and Board Chair, Australian Healthcare and Hospitals Association

Just a few members of the A-viary

client logos

You’re too full of genius to settle for generic.

Let’s work together to create purposeful and personality-packed content. It’s time to get your brilliant ideas out in the world and create a community around your brand.