I’m Jacqui McCallum. Director of Blue Budgie Communications. Curious creative. Incurable perfectionist. Lover of the arts, nature, food and family.
I’m Jacqui McCallum. Director of Blue Budgie Communications. Curious creative. Incurable perfectionist. Lover of the arts, nature, food and family.
I use words to help business owners and thought leaders build a purposeful, profitable and personality-packed brand.
Some people see sentences. I see possibilities. The possibility to make people think, feel, reflect and connect. The possibility to smash the status quo by sharing ideas and opinions that ignite change. The possibility to build a business that makes a meaningful contribution to the world.
Every sentence is a possibility. You get to choose whether to make the most of it. You can settle for mediocre. Or you can invest in words that showcase just how brilliant and distinct you are. If you choose the latter, I’ll be here for you from start to full stop.

What I bring to the table
Strategic
substance
Words without strategy are just waffle…and not the tasty kind. Together, we’ll tap into the psychology of your audience and your business objectives. Then I’ll expertly align your copy.
Technical and creative expertise
Creativity isn’t enough. You need a copywriter with skills in SEO and UX so your content can engage, inspire and convert. I’m not just a talented wordsmith, I know how to make Google your bestie and create a great user experience.
A fresh and distinctive voice
There’s enough beige copy polluting the interwebs. I put my heart and soul into ensuring your copy is packed with personality. You get words that resonate with your ideal client and feel exactly like you.
Credentials
My skin has been in the game so long it needs mono threads. I’ve written for leading agencies and ‘pinch me’ clients like the Senior Vice President of Disney. I’ve also completed a Master of Communication which means a big HECS debt for me and peace of mind for you.
Zero stress process
I know how to reach into your brain and extract the right info (no surgery required). And I never press ‘send’ on a first draft unless I’m 100 per cent happy with it. My high standards mean you spend less time tweaking my work and more time doing what you do best – running your business.
Strong values
I want to create a better, fairer world for my kids. I care about issues like gender equality, diversity and inclusion, health equity and environmental sustainability. If your brand aligns with these values, I’ll unashamedly prioritise your project.
We’re a collab made in copy heaven if:
I’m probably not the right choice for you if:
My (highly paraphrased) story

My (super official) bio
Jacqui McCallum is an accomplished communications consultant and copywriter, although she prefers the term ‘strategic storyteller’. Business owners and thought leaders trust Jacqui to deliver expert advice and personality-packed copy that helps them connect, gain respect and earn with ethics.
Over the last 15 years, Jacqui has excelled as a feature writer for The Age, The Sydney Morning Herald, Financial Review, Mamamia and Kochie’s Business Builders. As Director of Blue Budgie, Jacqui has earned a reputation for producing imaginative content infused with intelligence, humour and heart.
If there was ever evidence of Jacqui’s ability to multitask, it would be completing a Master of Communication with High Distinction while working and popping out two kids under two. Jacqui also holds a Diploma of Professional Writing and Editing, SEO qualifications and a Diploma of Musical Theatre which means she can tap dance while typing.
Jacqui lives in Melbourne with her husband, two sons and two spoilt fluff babies. When she’s not at the laptop, you’ll find her running or cycling along Williamstown foreshore, hanging upside down at aerial yoga or proscratibaking.
Jacqui perfectly expresses my intent and personality
“Jacqui has an incredible way of capturing my voice. Over the last 6.5 years, I’ve called on Jacqui to contribute to organisational strategies and write a full range of content including speeches, presentations, video scripts, articles and reports. I’ve always found the experience to be seamless and rewarding thanks to Jacqui’s professionalism, creativity and ability to write in a way that perfectly expresses my intent and personality.
Jacqui challenges me to share stories that she knows will resonate with my audience and ensures everything I present is underpinned by a thoughtful strategy. I would recommend her to any senior executives looking to inspire hearts and minds and make a meaningful impact in their chosen field.”