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jacquicomms

About Jacqui McCallum

I’m a Melbourne copywriter and communications consultant although I prefer the term ‘strategic storyteller’. I started my career at Fairfax Media writing featured articles for The Age, The Financial Review and The Sydney Morning Herald. These days I’m regularly published in Mamamia and Kochie’s Business Builders and run my own copywriting and communications consultancy, Blue Budgie.

Married at First Retainer: Should you commit to your copywriter or keep it casual?

What is a copywriting retainer? And is it right [...]

2023-02-01T09:49:48+11:00By Jacqui McCallum|Business ownership, Copywriting advice|

What running has taught me about business ownership

As I've progressed from puffed shuffler to half marathon [...]

2022-05-03T21:27:15+10:00By Jacqui McCallum|Business ownership, Life reflections, Mindset, Running|

Year in review 2021: The highlights, lowlights and lessons

Another year is almost done and I'm choosing to [...]

2021-12-23T09:58:18+11:00By Jacqui McCallum|Business ownership, Life reflections, Year in review|

The pros and cons of being an agency copywriter

As a copywriter, should you work with agencies? Or [...]

2021-11-24T15:46:33+11:00By Jacqui McCallum|Business ownership, Copywriting advice, Life reflections|

5 copywriting rules you need to know then break

When it comes to copywriting, breaking the rules can [...]

2021-11-24T15:47:24+11:00By Jacqui McCallum|Copywriting advice|

Why changing careers at 30 was the best thing I ever did

Sometimes Plan B might bring you the ultimate fulfillment. [...]

2022-05-03T21:18:09+10:00By Jacqui McCallum|Business ownership, Copywriting advice|

Blue Budgie Communications

Strategic storytelling and communications advice for bold business owners and trusted thought leaders.

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I acknowledge the Traditional Owners upon whose ancestral lands I live and work, in particular the Wurundjeri Woi Wurrung and Bunurong peoples of the Kulin Nation. I pay respect to their Elders past present and emerging and acknowledge the pivotal role that Aboriginal and Torres Strait Islander people play in the Australian community.

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