
Because it’s not just what you say, it’s how you say it.
You’re great at what you do but you’re competing in a crowded marketplace. The way you communicate with prospective clients needs to be clear. It needs to be consistent. And it needs to tell a story, your story.
What do you stand for?
What do you believe in?
What change do you want to see in the world using your business as the vehicle?
If you can’t answer these questions right now, that’s ok. I’m here to help. Together we’ll define your brand tone by analysing your values, your personality and what makes you different (i.e. better) than the rest. After working with me you’ll be clear on your business purpose and know how to share it in with confidence and consistency.
What is a tone of voice guide?
Consider it your ‘word bible’ minus the parting seas and gratuitous violence – a go-to manual that your staff and contractors can use to ensure your brand voice is fresh and consistent across campaigns and platforms.
The guide clearly defines the tone for your website, social media channels, newsletters and other marketing materials. It articulates your business purpose, values, personality and target audiences then provides guidelines for how you can encapsulate all these business fundamentals using words.
Every client who has engaged me to develop a tone of voice guide has considered it one of the best content investments they’ve made.
Five reasons you’ll thank me later

The path to a tailored tone of voice
My copywriting process is collaborative but it’s not labour intensive for you. You’re outsourcing because you’re time poor and you need an expert to take the reins. My job is to make life easier for you and deliver a fantastic result.
Sounds great, but let’s talk dollars.
The cost of your tone of voice guide depends on how much work you’ve done in developing your mission, vision and values as well as identifying your audience. I’ll provide you with a custom quote after we chat but the below packages should give you a guide of what to expect.
The Doc Brown
- Refining your existing brand positioning and articulating your tone of voice
- Perfect for you if: • You have a solid mission, vision and set of values but it may need tweaking.• You’ve been in business a while but want to infuse a bit more excitement and energy into your marketing collateral.• You’re revamping your website copy and want to ensure you have a clear and consistent voice before work commences.
- 90-minute strategy session
- Industry and competitor research
- Refining of existing mission, vision, USP and sales pitch
- Refining of up to five existing target audience profiles
- Four brand principles or beliefs and how to communicate them
- Four brand personality traits and how to convey them
- Word bank – a list of words you like and don’t like
- Sample copy for an email, social post and web page
- Web writing tips
- Quick writing checklist
- Two rounds of amends
- Proofreading of final guide
The Marty McFly
- Developing your brand positioning and tone of voice from scratch
- Perfect for you if: • You’re launching a new business and haven’t done much groundwork on your mission, vision and values.• You’ve been in business a while but haven’t yet worked on your brand positioning.• You’re launching a new website and want to ensure you have a clear and consistent voice before work commences.
- 2-hour strategy session
- 60-minute follow-up session
- Development of mission, vision, USP and sales pitch
- Development of up to five target audience profiles
- Four brand principles or beliefs and how to communicate them
- Four brand personality traits and how to convey them
- Word bank – a list of words you like and don’t like
- Sample copy for an email, social post and web page
- Web writing tips
- Quick writing checklist
- Two rounds of amends
- Proofreading of final guide
Jacqui created a tone of voice that feels exactly right
“Jacqui brought our brand to life in a fresh and exciting way, creating a tone of voice that feels exactly right for who we are and what we want to achieve. We have always found her to be a pleasure to work with and would definitely recommend to any business looking to improve their brand’s tone of voice and website copy.”