brand voice development

Because it’s not just what you say, it’s how you say it.

You’re great at what you do but you’re competing in a crowded marketplace. The way you communicate with prospective clients needs to be clear. It needs to be consistent. And it needs to tell a story, your story.

What do you stand for?
What do you believe in?
What change do you want to see in the world using your business as the vehicle?

If you can’t answer these questions right now, that’s ok. I’m here to help. Together we’ll define your brand tone by analysing your values, your personality and what makes you different (i.e. better) than the rest. After working with me you’ll be clear on your business purpose and know how to share it in with confidence and consistency.

What is a tone of voice guide?

Consider it your ‘word bible’ minus the parting seas and gratuitous violence – a go-to manual that your staff and contractors can use to ensure your brand voice is fresh and consistent across campaigns and platforms.

The guide clearly defines the tone for your website, social media channels, newsletters and other marketing materials. It articulates your business purpose, values, personality and target audiences then provides guidelines for how you can encapsulate all these business fundamentals using words.

Every client who has engaged me to develop a tone of voice guide has considered it one of the best content investments they’ve made.

Five reasons you’ll thank me later

  • You’ll gain clarity on who you are and what you offer.

  • Your audience will feel seen and understood.

  • You’ll have a brand that sounds authentic and feels right. 

  • When you hire someone or engage a contractor, they’ll immediately know how to represent your brand.

  • When you kick off a new project, you’ll have a go-to guide that saves you time.

SEO copywriter melbourne

The path to a tailored tone of voice

My copywriting process is collaborative but it’s not labour intensive for you. You’re outsourcing because you’re time poor and you need an expert to take the reins. My job is to make life easier for you and deliver a fantastic result.

Platonic speed date

We catch up for a complimentary chat to see if we’re a good fit to work together. You tell me what you’re striving to achieve with your brand voice and I recommend an approach to suit.

Proposal

I send you a quote and estimated timeline for completion. If you’re happy to proceed, you pay a 50% deposit and your project is locked into my diary.

Strategy session

We catch up over Zoom to chat through your business objectives, audience, competitors, brand values and beliefs. I don’t just listen to what you say but how you say it.

Research

I research your competitors, your industry and your audience to ensure I have a solid foundation of knowledge.

Copy crafting

I prepare a double shot long black and retreat into my creative bubble to prepare the first draft of your tone of voice guide. I emerge with a draft that I’m proud to present to you.

Review and refine

Once you’ve provided me with your feedback, I review and refine your guide until it perfectly reflects your brand. 

Voila

You receive your final tone of voice guide ready for your graphic designer to work their magic. 

Sounds great, but let’s talk dollars.

The cost of your tone of voice guide depends on how much work you’ve done in developing your mission, vision and values as well as identifying your audience. I’ll provide you with a custom quote after we chat but the below packages should give you a guide of what to expect.

The Doc Brown

From $2,900 plus GST
  • Refining your existing brand positioning and articulating your tone of voice
  • Perfect for you if: • You have a solid mission, vision and set of values but it may need tweaking.• You’ve been in business a while but want to infuse a bit more excitement and energy into your marketing collateral.• You’re revamping your website copy and want to ensure you have a clear and consistent voice before work commences.
  • 90-minute strategy session
  • Industry and competitor research
  • Refining of existing mission, vision, USP and sales pitch
  • Refining of up to five existing target audience profiles
  • Four brand principles or beliefs and how to communicate them
  • Four brand personality traits and how to convey them
  • Word bank – a list of words you like and don’t like
  • Sample copy for an email, social post and web page
  • Web writing tips
  • Quick writing checklist
  • Two rounds of amends
  • Proofreading of final guide
Get in touch

The Marty McFly

From $4,500 plus GST
  • Developing your brand positioning and tone of voice from scratch
  • Perfect for you if: • You’re launching a new business and haven’t done much groundwork on your mission, vision and values.• You’ve been in business a while but haven’t yet worked on your brand positioning.• You’re launching a new website and want to ensure you have a clear and consistent voice before work commences.
  • 2-hour strategy session
  • 60-minute follow-up session
  • Development of mission, vision, USP and sales pitch
  • Development of up to five target audience profiles
  • Four brand principles or beliefs and how to communicate them
  • Four brand personality traits and how to convey them
  • Word bank – a list of words you like and don’t like
  • Sample copy for an email, social post and web page
  • Web writing tips
  • Quick writing checklist
  • Two rounds of amends
  • Proofreading of final guide
Get in touch

Jacqui created a tone of voice that feels exactly right

“Jacqui brought our brand to life in a fresh and exciting way, creating a tone of voice that feels exactly right for who we are and what we want to achieve. We have always found her to be a pleasure to work with and would definitely recommend to any business looking to improve their brand’s tone of voice and website copy.”

Caroline Taylor-WalkerDr Caroline Taylor-Walker, Principal Doctor, Ministry of Skin

Hang on, I’ve got a question.

I’m all for spontaneity when it comes to date nights and unplanned road trips. But there are some things thou shalt not wing. How you present your brand to the world is one of them. Defining your tone of voice will infuse your brand with creativity and professionalism. Winging it will potentially lead to inconsistent and generic content.

Yes. I can develop key messages for your brand or to support a campaign or product launch. I can also develop taglines and assist with the trademark process. Get in touch if this is something you need so I can create a custom recommendation and quote for you.

Of course. The key difference is that one package includes developing your brand positioning from scratch (mission, vision, target audiences) while the other package is for businesses who are relatively happy with their business fundamentals and only require them to be tweaked. Both packages include developing your brand personality, brand values, voice guidelines, word bank and sample copy. We’ll figure out which package is right for you during our initial chat.

Ready to invest in some branding gold?

Let’s get the word party started. Fire up the kettle and let’s talk about how I can create an authentic brand voice that hits all the right notes.