Musings on writing, business ownership and the moments that make a life
What running has taught me about business ownership
As I've progressed from puffed shuffler to half marathon finisher, I've learned that the benefits of running go far beyond the physical. I never understood the appeal of running. I'd obviously heard about [...]
Year in review 2021: The highlights, lowlights and lessons
Another year is almost done and I'm choosing to see the (wine) glass half full. 2021 brought with it a lot of challenges – homeschooling, presser anxiety, Zoom fatigue and unwelcome variants. It [...]
The pros and cons of being an agency copywriter
As a copywriter, should you work with agencies? Or go it alone? I meet a lot of fellow copywriters through my business and networking groups. And a lot of them grapple with the [...]
5 copywriting rules you need to know then break
When it comes to copywriting, breaking the rules can uncover the gold. I’m normally a rule follower. When the walking man is red, I wait. When the charity bin is full, I don’t [...]
Why changing careers at 30 was the best thing I ever did
Sometimes Plan B might bring you the ultimate fulfillment. I didn’t always want to be a copywriter. As a teen, I was determined to follow in the footsteps of my mum and sister [...]
