Musings on writing, business ownership and the moments that make a life
Married at First Retainer: Should you commit to your copywriter or keep it casual?
What is a copywriting retainer? And is it right for your business? As you start rolling out your content strategy for 2023, you might be feeling a tad overwhelmed. From blogs to social [...]
What running has taught me about business ownership
As I've progressed from puffed shuffler to half marathon finisher, I've learned that the benefits of running go far beyond the physical. I never understood the appeal of running. I'd obviously heard about [...]
Year in review 2021: The highlights, lowlights and lessons
Another year is almost done and I'm choosing to see the (wine) glass half full. 2021 brought with it a lot of challenges – homeschooling, presser anxiety, Zoom fatigue and unwelcome variants. It [...]
The pros and cons of being an agency copywriter
As a copywriter, should you work with agencies? Or go it alone? I meet a lot of fellow copywriters through my business and networking groups. And a lot of them grapple with the [...]
5 copywriting rules you need to know then break
When it comes to copywriting, breaking the rules can uncover the gold. I’m normally a rule follower. When the walking man is red, I wait. When the charity bin is full, I don’t [...]
Why changing careers at 30 was the best thing I ever did
Sometimes Plan B might bring you the ultimate fulfillment. I didn’t always want to be a copywriter. As a teen, I was determined to follow in the footsteps of my mum and sister [...]
