Jacqui McCallum talks to a client about her copywriting services in Melbourne.

Intelligent thinking
+ creativity
+ SEO and UX expertise
= copy that connects and gets results

You might want a communications consultant to develop a strategy that strengthens your brand. You might want content written for you to save time and stress. Or you might be eager to learn how to DIY your messaging and copy from scratch.

My communications and copywriting services cover all three scenarios. I work with executives, business owners and creative agency directors to create soul-satisfying and strategic content that builds trusted and visible brands.

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SEO website copywriting

You’re competing in a crowded marketplace. If you want to stand out, you need copy that is fresh, easy to navigate and optimised to make Google your bestie.

I’ll take copy crafting off your to do list and weave words that inspire and delight your target audience. Nothing blah. Just soul-satisfying paras that create a seamless user experience and inspire action.

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Brand voice development

It’s not just what you say, it’s how you say it. In a sea of generic content, you need a fresh, personality-packed tone of voice. A voice that feels 100 per cent you.

Together we’ll define what makes you different (i.e. better) than the rest. You’ll get clear on your brand’s purpose, values and personality. And you’ll know how to share your brilliance with confidence and consistency.

Content marketing

You know you need to share your ideas, opinions and expertise with the world. But producing great content takes time. Time you don’t have.

I’ll reach into your brain, extract your genius and turn it into content that sounds like you, only better. From features articles and e-books to social media posts and video scripts, I’ll craft shareable content that inspires action.

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Copy coaching

If your budget won’t allow you to outsource all your copywriting, don’t stress. Upskill.

My custom 1:1 coaching sessions will activate your inner wordsmith and demystify SEO and UX writing. Hire my brain and undivided attention and get the skills, ideas and energy you need to write copy that converts.