website content writer melbourne

Intelligent website content that turns scrollers into clients and makes Google your bestie.

When people land on your website, they’ll form a quick opinion. It’s up to you to make sure that opinion is more ‘hell yeah’ than ‘heck no’. But how?

Yes, you need a website that is beautifully designed and easy to navigate.
You also need copy that is creative, compelling and optimised for SEO.
Your visual and verbal identity are like gin and tonic. Or influencers and Instagram. Or mullets and scissors. They need each other.

As an experienced SEO website content writer, I take copy crafting off your to-do list. After delving deeply into your business objectives, I use a UX lens to weave words that encapsulate your personality and attract your ideal clients. I only take on a select number of projects each quarter so you can feel confident that your copy will be given the time, thought and creativity it deserves.

Five reasons you’ll thank me later

  • You’ll feel proud to share your website with the world.

  • You’ll be able to attract your ideal clients minus the icky sales sleaze.
  • Your copy will align with your brand values and personality.
  • You’ll save the time and stress of trying to write your own copy.
  • Your website will create a seamless customer experience and rank higher in search results over time.
senior melbourne copywriter

From a blank page to words that sound 100 per cent you.

My copywriting process makes it as easy as possible for you to get on with what you do best – growing your business. It’s collaborative, yes. But there are no lengthy questionnaires because a) they’re annoying and b) ain’t nobody got time for that.

Platonic speed date

We catch up for a complimentary chat to see if we’re a good fit to work together. You tell me what you’re striving to achieve and I offer recommendations to suit your objectives and budget.

Proposal

I send you a detailed quote and estimated timeline for completion. If you’re happy to proceed, you pay a 50% deposit and your project is locked into my diary.

Strategy session

We catch up over Zoom to chat through your business objectives, audience, competitors, brand values and beliefs. I don’t just listen to what you say but how you say it so I can infuse your copy with an authentic tone of voice.

Research

I research your competitors, your industry and your audience to ensure I have a solid foundation of knowledge. Using SEMRush, I start researching keyword phrases that’ll help drive the right kind of traffic to your website.

Copy crafting

I prepare a double shot long black and retreat into my creative bubble to prepare the first draft of your website copy. I emerge with a copy deck that I am proud to press send on.

Review and refine

Once you’ve provided me with your feedback, I review and refine the copy until it makes you cartwheel/fist pump with the enthusiasm of a newly acquired puppy at 2am.

Voila

You receive the final draft of your copy in a layout that is easy for your web designer to understand and upload.

Sounds great, but let’s talk dollars.

After you get in touch, I’ll send you a custom quote but the packages below provide a guide for what your project will cost.

The Cocka-two

From $1,900 plus GST
  • 2 of your most important pages (e.g. home, about)
  • 45-minute strategy session
  • Industry and competitor research
  • Keyword research
  • Page titles and meta descriptions
  • Image name suggestions
  • 2 pages of web copy
  • Up to 800 words per page
  • 2 rounds of amends
  • Proofreading of final copy
Get in touch

The Ro-seller

From $2,500 plus GST
  • A highly persuasive sales landing page
  • 60-minute strategy session
  • Industry and competitor research
  • Keyword research
  • Page titles and meta descriptions
  • Image name suggestions
  • 1 page of web copy
  • Up to 1800 words
  • 2 rounds of amends
  • Proofreading of final copy
Get in touch

The Peli-can

From $3,900 plus GST
  • 5 pages (e.g. home, about, services, FAQs, contact)
  • 60-minute strategy session
  • Industry and competitor research
  • Keyword research
  • Page titles and meta descriptions
  • Image name suggestions
  • 5 pages of web copy
  • Up to 600 words per page
  • 2 rounds of amends
  • Proofreading of final copy
  • Testimonial request template
Get in touch

The Full Flock

From $7,500 plus GST
  • 5 pages and 5 subpages (e.g. service subpages)
  • 90-minute strategy session
  • Industry and competitor research
  • Keyword research
  • Page titles and meta descriptions
  • Image name suggestions
  • 10 pages of web copy
  • Up to 600 words per page
  • 2 rounds of amends
  • Proofreading of final copy
  • Testimonial request template
Get in touch

Optional add-ons:

  • Testimonial sourcing and approval for $150 plus GST per testimonial

  • Tagline development for $1,200 plus GST (standalone price $1,500 plus GST)

  • Tone of Voice Guide (Doc Brown package) for $2,400 plus GST (standalone price $2,900 plus GST)

Meticulous, creative and a joy to work with

“Jacqui is a fantastic copywriter. We have called on Jacqui numerous times to produce website copy. She is meticulous, creative and a joy to work with. She always meets the brief, creating unique content within tight deadlines. It is very rare that not one word of copy is changed from first draft to going live but that’s exactly what happened.”

Lisa PapliLisa Papli, Marketing Manager, Somerville

Hang on, I’ve got a question.

Writing about your business or yourself can be challenging and time consuming. What a professional writer can accomplish in a day might take you a whole week. Investing in copywriting ensures your project stays on track and frees you up to focus on building your brilliant biz. An experienced copywriter will also combine creativity with technical expertise (SEO and UX) to ensure your copy is compelling and gets a thumbs up from Google.

I can, but I prefer not to. SEO optimisation improves your chances of ranking in search engine results which means more people will discover your amazing products or services over time. If you already know what keyword phrases you’d like to target, that’s great. If not, I’ll do the research for you.

I provide a custom quote for every project and the above packages are just a guide. If you know exactly what you need, I’ll provide a quote. If you’re a bit lost, I can provide some recommendations and a range of potential options.

Yes. Sometimes my clients need a second set of eyes and a bit of advice. Other times, my clients need me to heavily edit and restructure their copy. In order to provide a quote, I’ll request a sample of your existing copy and we’ll go from there.

Glad you asked. I used to teach dancing in a former life and I’m thrilled to now offer 1:1 copy coaching. Coaching is a great way to improve your skills and save money on outsourcing.

Not everyone has an ample budget for copywriting. I get it. No judgement. My aim is to develop copy that is highly personalised and absolutely knocks your socks off. That takes time. And it takes experience. I hold a Master of Communication, a Diploma of Professional Writing and Editing as well as SEO and UX qualifications. I’ve also been in the industry for over 15 years and worked with top executives and business owners all over the world. My rates are in line with the recommended rates for Australian copywriters and offer exceptional value. If your budget is limited, let’s chat about a staged approach to your copy needs.

You already have a great service or product. Do it justice by investing in website content that’s got soul and substance.

Dull is done. Let’s chat about creating SEO website copy with purposeful peacock vibes.