MCG Consult

We avoided the stale language and buzzwords used by other engineering firms and adopted a tone of voice that is confident yet relaxed. By highlighting the team’s experience and brand ethos, we promoted the business as an exciting new firm that will set the benchmark for their industry.

Instead of boring bios, we included engaging details such as “favourite part of the job” and “described by the team as”.

The website, capability statement and LinkedIn company profile are all consistent in tone to support a cohesive and professional brand.

Featured in capability statement 

OUR APPROACH

We achieve design excellence through collaboration, leadership and progressive thinking.

We’re not the types to take a back seat. We dive in and become integral members of your broader consulting team, working in partnership with other engineers and architects to find clever solutions to complex problems. By sharing our expertise and staying open to feedback, we ensure you extract maximum value from our involvement at all stages of design and construction.

We understand how important it is for your project to progress on time and within budget. Our ability to design to local standards and make quick adjustments helps expedite the approval process along with our established relationships with local authorities and automated systems.

While we’ve accumulated decades of experience, repeat clients and industry accolades, we remain humble and approachable. Our directors, Dara McGrenaghan and Craig Gist, believe that a happy and supported team is key to delivering great work and a great client experience. That’s why we offer our employees ownership in the business along with all the support they need to grow, learn and thrive.

Find out more about my brand voice development services

Find out more about my SEO website copywriting services

Book a discovery call to discuss working with me