Capability statement and website copywriting for engineering company, MCG Consult
Based in Melbourne, MCG Consult offers consulting and civil engineering services for projects throughout Australia. After working in the industry for decades, directors Dara and Craig wanted to create an engineering firm that prioritised great client relationships and employee wellbeing. In an industry where impersonal and technical content is commonplace, they wanted copy that showcased their abilities while being relaxed and approachable.
We avoided the stale language and buzzwords used by other engineering firms and adopted a tone of voice that is confident yet relaxed. By highlighting the team’s experience and brand ethos, we promoted the business as an exciting new firm that will set the benchmark for their industry.
Instead of boring bios, we included engaging details such as “favourite part of the job” and “described by the team as”.
The website, capability statement and LinkedIn company profile are all consistent in tone to support a cohesive and professional brand.
What the client had to say
“Well done! Love the content and the language.”