Digital content and print copy for a campaign to support responsible pet ownership
Geelong agency Paul Kelly Creative knew that writing digital content and print copy for a campaign about dogs would be right up my alley. The purpose of the FOGO campaign was to promote responsible pet ownership and encourage residents to pick up after their pooches. When the agency said the client was open to having some fun with the campaign, it was music to my ears.
Approach
With all the social media campaigns and competitions out there, we needed something that stood out. Every pet owner thinks their fluff child is the most magnificent creature to ever strut along the footpath. I tapped into that sentiment by developing a competition for the next ‘Pet Poo President’. The copy was humorous (and slightly ludicrous) which made the topic of waste more engaging and fun.
Deliverables
What the client had to say
“Thanks for your great work on this. The whole team had positive comments and they loved the concept.”
