E-commerce copywriting for female wellness brand, Isla.
It’s not every day that you get asked to write copy for a vaginal wand but when the brief is “have some fun with it”, it’s a big YES. Isla is a product that can help reduce the symptoms of bacterial vaginosis and vaginal laxity – a sensitive topic for a lot of women. Isla had an existing website and packaging that was generic, dated and nothing like its vivacious owners. We propelled the brand into 2023 by creating tailored copy for the new website, packaging and fact sheet.
Approach
After reading through Isla’s testimonials, we realised that their customers had a great sense of humour. We focused on being empathetic to the health problems they were experiencing while infusing the copy with a good dose of humour. Phrases like “let’s not beat around the bush” and “say hello to your vagina’s new BFF” injected some fun into the copy without making light of the audience’s health concerns.
Instead of just promoting the product, we used language that made Isla a confidante – someone who understands what the audience is going through and has a solution. The brand became an embodiment of the owner’s ethos and personality.
The tone for the website, packaging and fact sheet are all consistent creating a cohesive and resonant brand.
Deliverables
What the client had to say
“Thanks for the words Jacqui, we love them. Only one small change and that’s it.”
