Mamamia

I draw off my personal experiences to produce content that is relatable and on brief. If it suits the brand, I use humour to convey the key messages in a playful and endearing way. Promotion of the product or service is included as naturally as possible by avoiding overly salesy language. By only promoting brands that align to my values, I’ve built trust with the audience.

Excerpt from sponsored article written for Disney Pixar to promote The Incredibles 2.

I recently had to travel interstate for work and braced myself for the inevitable question: “Who’s looking after the kids?”

My answer? “Their very capable dad.”

The look that greeted me was one of confusion tinged with a sprinkle of judgement, as if I’d said my kids were being babysat by a wolf pack in the African jungle while I binge-drank in Bora Bora.

Despite all the progress we’ve made in championing women in the workforce, I run into gender stereotypes everywhere I go – at the park, at kinder drop-off, at work and during random conversations with strangers. We’ve made a lot of progress since Nanna was tied to the stove in a floral apron, but we have a fair way to go.

Read the articles I’ve written for Mamamia

Find out more about my brand voice development services

Book a discovery call to discuss working with me