
Feature articles and sponsored content for leading brands including Foxtel, Coles, Netflix and Disney
Since 2013, I’ve been a freelance feature writer for Mamamia, Australia’s largest women’s media company with a reach of over 5 million. Working in close partnership with the editorial team, I produce sponsored content for big brands in the health and parenting sectors including Netflix, Coles, Foxtel, Disney and the NSW Government.
Approach
I draw off my personal experiences to produce content that is relatable and on brief. If it suits the brand, I use humour to convey the key messages in a playful and endearing way. Promotion of the product or service is included as naturally as possible by avoiding overly salesy language. By only promoting brands that align to my values, I’ve built trust with the audience.
Deliverables
What the client had to say
“You’re an absolute professional and one of my favourite freelancers!”