SEO website copywriting for financial services start-up, Spindle Wealth
Spindle Wealth wanted to shake up the finance industry by offering low-cost, productised financial services and lending solutions. When owner Brett said he wanted to be “bold, modern, quirky and a bit rebellious”, I knew we were a match made in copy heaven. I worked with Brett to create copy for the full site using no-BS language that appealed to the target market of 25 to 40-year-olds who want a simple solution to getting their financial shit sorted.
We created a quirky and distinct tone of voice that is pretty out there for the financial services industry. The tagline of “Get your financial sh!t sorted” was echoed throughout the site with the product page called “The Sort-Your-Sh!t-Out-Shop”. We helped connect with the audience by explaining the services as “personal wealth management for the not-wealthy, almost-wealthy and wealthy-but-don’t-wanna-waste it.” We also made sure the audience felt ok (and never shamed) for having their finances in disarray.
On the about page we told Brett’s personal story to build rapport with the audience while on the ‘What we do’ page we unapologetically defined what Spindle Wealth does and doesn’t do. For example, “sleazy sales tactics and upselling” are a strong no.
The result is a clear, edgy, personality-packed site that is perfectly tailored to the target market. The opposite of a snoozefest.
What the client had to say
“WOW…what an amazing job you have done. I love it!!!”