Franjos Kitchen

I encouraged Fran and Jo to have some fun with their content to differentiate them from a lot of the other health brands on the market. We developed humorous names for their range of breastfeeding products including ‘biscuits for your boobs’, ‘crackers for your cans’ and ‘muesli for your melons’.

We ensured every product description was full of personality and included a section called ‘Inspiration’ that showed customers how the products could make parenting life that little bit easier and more enjoyable.

Website product description: Currant and Coconut Tanker Topper biscuits

We’re super proud of all our biscuit babies but if Jo had to pick a favourite, our currant and coconut Tanker Toppers would get the guernsey (shh, don’t tell the others).

The hero ingredients of organic coconut flakes and currants are blended with Jo’s favourite superfoods. We’re talking Australian grown teff flour, chia seeds and buckwheat. But it doesn’t stop there. Each little morsel of crunchy deliciousness also contains gluten-free brewer’s yeast, flaxseed meal and quinoa flakes – ingredients that have been used for centuries to make your mooies milk.

Yep, these coconutty bosom boosters are packed full of vitamins, minerals and good fats. What they don’t contain are gluten, dairy, eggs and refined sugar making them perfect for gluten avoiders and vegans.*

Don’t get stuck bingeing on a sugary snack when the hunger hits. Stock up on our delicious currant and coconut biscuits for your boobs. They’ll give you the energy you need to get through the day on two hours sleep. And they’ll support a healthy milk supply to keep bub happy and nourished.

Inspiration
Feeling a bit down about your post-baby body? Repeat after us, “I am an almighty baby birthing phoenix. Every inch of me tells a story to be cherished.” Then fill that perfect tummy with 2 or 3 Tanker Toppers while you stare at the new life you brought into this world. You’re beautiful Mumma, don’t you forget it.

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