
Website copywriting, content marketing and product packaging for an e-commerce health brand
I’ve worked with Franjos Kitchen since 2016 to support their brand growth as they bring new products to the global wellness market. Directors, Fran and Jo, wanted to find a balance between the #blessed messaging and the #keepingitreal approach to motherhood to ensure mothers felt heard, understood and supported from pregnancy to breastfeeding and beyond.
Approach
I encouraged Fran and Jo to have some fun with their content to differentiate them from a lot of the other health brands on the market. We developed humorous names for their range of breastfeeding products including ‘biscuits for your boobs’, ‘crackers for your cans’ and ‘muesli for your melons’.
We ensured every product description was full of personality and included a section called ‘Inspiration’ that showed customers how the products could make parenting life that little bit easier and more enjoyable.
Deliverables
What the client had to say
“Jacqui is a magician with words and has a knack for creating copy that is engaging, fun and totally on brand. She is the absolute best. She understands us so well.”