Website copywriting for a small business coach in the beauty biz

Trina Carter was undergoing a rebrand that involved niching her coaching services to the beauty industry. Working with premier personal branding agency Colette Werden, Trina wanted to humanise her brand through storytelling so she could build trust and loyalty with her ideal clients. Trina contacted me to create an empowering and empathetic voice across her website copy and ebook.


Business coaching is an oversaturated (and unregulated) market so it was important to build trust with the audience. We achieved that by sharing Trina’s very relatable ‘warts and all’ story of building her own beauty business from scratch. The overall tone of the copy was uplifting and inspiring. We tapped into the audience’s main ‘pain points’ and offered solutions. This helped the audience feel understood and hopeful while encouraging them to take action by reaching out to Trina.


  • Website copy for home and about page

  • Ebook editing

Copy sample

Homepage copy

Feeling overwhelmed, overworked and craving more freedom?
Need guidance on how to build a happy and high-functioning team?
Want to grow your small business but scared to take the leap?

You need someone in your corner. Someone who has been exactly where you are and gone on to build a thriving beauty business.
A business filled with employees performing at their best.
A business that doesn’t rely on one person to hold the fort.
A business that puts its people at the heart of everything and gets exceptional results.

If you own your own small biz and you’re looking for a business coach who will set you up for long term success you’re in the right place.
I help busy bosses transform their workplace culture and scale their business so they can increase profit, improve staff wellbeing and achieve better work-life balance.

What the client had to say

“Thank you so much. Your work is great and exactly the tone I had in mind. I love how everything flows.”

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