copywriting coach melbourne

Instead of hiring a copywriting pro, become one.

You might love to handball your copywriting project to a professional but your budget says no. Or you might want to unleash the writer within and explore a new creative outlet. One that helps your business thrive.

Whatever the case, copy coaching is an affordable way to produce content that makes your audience enthusiastically press ‘add to cart’ or ‘sign up now’.

I’m a copywriting coach who will introduce you to the strategies and industry secrets that transform ordinary words into extraordinary content. I’ll demystify SEO optimisation and take the headache out of content planning by helping you develop topic ideas that are anything but blah.

Forget those generic online courses that leave you feeling more confused and overwhelmed. Hire my brain and undivided attention and get the skills, ideas and energy you need to write copy that converts.

How can you make me gooder with the words?

First, you’ll tell me exactly what you need via a client questionnaire. Then, I’ll develop a custom 1:1 training program to activate your inner wordsmith. I can help you:

  • Understand the fundamentals of SEO copywriting so your website and blogs are discovered by your ideal clients.

  • Introduce you to the basics of UX writing so you can produce user-friendly microcopy for your website or app.

  • Develop a series of shareworthy blogs that establish you as a thought leader in your chosen field.

  • Write purposeful and persuasive website content that you’re proud to share with your web designer and the world.

  • Learn how to structure your copy in a way that compels people to keep reading then take action.

  • Uncover a fresh and engaging tone of voice that sets you apart from your competitors.

Five reasons you’ll thank me later

  • You’ll feel confident writing your own content (no more writer’s block).

  • You’ll save money on outsourcing to a professional copywriter.

  • You’ll know how to produce strategic content that resonates with your ideal clients.

  • You’ll be introduced to the tips, tricks and tools used by Australia’s top copywriters.

  • You’ll have support on hand if and when you need it.

copywriter coach melbourne

Sounds great, but let’s talk dollars.

I currently offer two 1:1 copy coaching programs. All coaching is tailored to your specific needs but the below is a guide of what you can expect.

The Bird Brain Banisher

From $1,200 plus GST
  • A quick kickstart to help you craft more engaging copy (2 sessions over 2 weeks)
  • Perfect for you if:
    • You’re planning on writing your own website copy, blogs or marketing content and need basic advice.
    • You’re looking for an initial kickstart and happy to take it from there.
  • Pre-coaching questionnaire
  • 3 hours of 1:1 copy coaching delivered over 2 Zoom sessions
  • PDF of initial session slides for reference
  • Recorded video of Zoom sessions plus unedited transcript
  • Summary of content ideas following session 1 (dot points)
  • Copywriting template to suit your needs (SEO blog writing or website writing)
  • Web writing checklist

The Mother Ducker

From $2,800 plus GST
  • 6 weeks of copy coaching support to help you fly (5 sessions over 6 weeks)
  • Perfect for you if:
    • You’re planning on writing your own website copy, blogs or marketing content and want advice plus support.
    • You need a bit more support and accountability to build your knowledge and confidence.
  • Pre-coaching questionnaire
  • 8 hours of 1:1 copy coaching delivered over 5 Zoom sessions
  • PDF of initial session slides for reference
  • Recorded video of Zoom sessions plus unedited transcript
  • Email summary of strategy discussion following session 2 (dot points)
  • Summary of content ideas following session 3 (dot points)
  • Copywriting template to suit your needs (SEO blog writing or website writing)
  • Web writing checklist
  • Weekly 15-minute phone chats as needed to address any burning questions

Highly recommended!

“One of the best webinars I’ve ever attended. I feel privileged to have had access to Jacqui’s process, experience and insights about blogging for business. Here is a successful and highly sought after writing professional who generously gives us her magic formula for blogging for maximum impact and return, delivered with just the right amount of content and in Jacqui’s fun and engaging style. After this experience, I’ll attend literally anything Jacqui delivers. Highly recommended!”

Geraldine HeffernanGeraldine Heffernan, aspiring copywriter

Informative and engaging

“Jacqui presented to our members through our Seminar Session program for Interior Designers. Her presentation was both informative and engaging. Jacqui shared her extensive knowledge in bite-size pieces and ensured that the content was relevant and useful to our designers. Our members thoroughly enjoyed the session and asked for more! She is extremely generous with her time and knowledge and we were thrilled to share Jacqui with our members.”

Jillian HoodJillian Hood, The Design Coach

Hang on, I’ve got a question.

Session 1: Knowledge sharing + brainstorm (2 hours)
Introduction to the fundamentals of copy crafting and SEO optimisation topped off with a tailored content brainstorming session.

Session 2: Copy critique (1 hour)
A live copy editing session to analyse and improve up to three pieces of content you’ve written.

Session 1: Knowledge sharing + brainstorm (2 hours)
Introduction to the fundamentals of copy crafting and SEO optimisation plus a high-level chat about business objectives.

Session 2: Strategy deep dive (1 hour)
A deeper analysis of your audience, purpose, values, brand personality and key messages.

Session 3: Content brainstorming (1 hour)
A tailored content brainstorming session to help you decide on the focus of your website content or develop up to 5 blog topics. This can include live SEO keyword research.

Session 4: Copy critique and knowledge review (2 hours)
A live copy editing session to analyses and improve up to 5 pieces of your writing (webpages or blogs) while addressing any knowledge gaps.

Session 5: Final review and future plan (2 hours)
A final review of up to 5 pieces of writing (website pages or blogs) so they’re ready to send to your web designer or self-publish. A quick discussion about staying on track with your future copy goals.

I structure the copy critique session 1 to 2 weeks after the brainstorming session to fire you up and keep you accountable. If you need more time, we can schedule a bigger gap.

You can book me in for follow-up sessions. A 60-minute coaching session (including all prep and a follow-up summary) is $300 plus GST.

Yes. Once you’ve written all your copy, I am happy to review and edit it. I’ll ask for a substantial sample and will provide a custom quote.

Say toodeloo to tentative typing. Gain the skills and support to press ‘publish’ with confidence.

I get a real kick out of seeing my coaching clients produce content they’re proud to share. If you’re ready to unleash your inner word wizard, I’m ready to be your coach, confidante and cheerleader.

COUNT ME IN